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Tag: Account management

The Golf Course of Old

July 19, 2014
| No Comments
| Categories: Business to Business

I’ve never played the game but I know many friends and colleagues who swear by it and sometimes use it to consummate business relationships and deals. I can see the logic. Being one on one with a business associate for 4 hours whilst enjoying a joint pleasure is the perfect recipe for business harmony. For the Generation Y’s this is ancient history. Remember the eldest Gen Y is around aged 34 now so are taking up increasingly important managerial positions. Gen Y’s golf course is Xbox. Or any kind of…

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RSS your customer

October 19, 2013
| No Comments
| Categories: Business to Business

Here’s a stylish little trick to be able to keep in touch with clients and customers particularly if you’re in the B2B Account Manager role and manage a number of key clients. Known here in Gloucestershire as a Farmer. It’s about researching and keeping in touch with changes to your client’s business because when changes occur that may mean your product or service becomes desirable. One way to automate this is to simply take the RSS feed from their website or blog. Link this to your RSS Reader and every…

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