Livestreaming for Salespeople

You’re probably familiar with webinars. Drony, PowerPoint laden, one-sided affairs which most people actually end up watching the recording. Just the mention of the word “webinar” is enough to cause a groan. I kid you not.

Livestream is different. They are live presentations from you to a camera which is connected to a platform such as YouTube, LinkedIn or your own website. It’s you speaking to the audience, live, with whiteboard or slides behind you possibly. You’re presenting live, you have energy, your audience can watch on LinkedIn live, you can take questions if you wish via text box or not. You can record the video automatically, it ticks all the boxes. And you don’t have to be in the broker’s office and can present to hundreds if you’re lucky enough to have that kind of tribe.

The Business Development Manager (BDM) as Edutrainer? Not a shabby idea I can assure you and you won’t get lumped in with the average BDM wearing out their shoe leather bringing the latest product offering to the broker.