By the time taken, hours, days?
Do you believe in your value, the results that you can bring to your clients or have you grown so sensitised to it, that your fees reflect this.
The latest James Bond film – Spectre – made $200 million at the box office. The theme song, set to make millions for the author was written by our own Sam Smith…in 20 minutes.
Paul McCartney and John Lennon were reputed to pen hit records over a grand piano in John’s Weybridge mansion over a couple of hours.
Now they’re not paid per hour, they’re paid for the value they produce.
We all know the Picasso story, whether its true or not. But the point is made. Clients pay for our expertise, experience and education not the hours we spend.