How to Get Immediate Attention

I’m on an express train travelling home from Glasgow. The Virgin Pendalino is whizzing at over 100mph though the borders and the ride is very comfortable. The problem is we started 15 minutes late and I’ve a connection at Lancaster.

On the intercom and announcement begins “I’ve just found out that this train has caught up and is now on schedule”. I breathed a sigh of relief.

The announcement piqued my attention, funny that. But using the phrases:

  • Breaking news
  • I’ve got good news
  • We’ve recently developed a new service
  • I’ve just discovered

Will pique people’s interest and gain enough attention to continue with your sales message.

Useful? Try it when you’re next making a call, or starting a presentation or looking to get an audience’s attention. It works.