Are you Adding to the White Noise?

Attend any social selling or “how to gain guaranteed leads” type of training course, and they’ll tell you to create content and educate your potential customers. Informing them of everything you know so they’ll find this when searching online, pop along to your website, and do business with you. The problem is you’re just adding to the terabytes of white noise already on the internet freely available on precisely the same subject. I’ve seen mortgage advisers post on LinkedIn: How to remortgage The difference between fixed and variable rates The…

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10 Rules for a Grounded and Solid Self Esteem

Crucial to all salespeople and advisers. See what you think of these “rules”: Focus your energy on the present and future. The past has had its day – learn from mistakes and celebrate wins but don’t dwell on the past. Make peace with yourself; your views and attitudes are yours. Try not to worry about what other people think about you unless they are your better half. Mind your own business. Your intentions should rule what you do and how you operate. If these are solid, ethical and right –…

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The Magnificent Seven – Selling Virtual Tips

One of my favourite films and a wonderful reminder of the 7 essential elements of good video selling and presenting. In no particular order: Audio – use an external mic, not the device built-in. Internet Speed – buy faster, focus on upload, not just download speed, connect via cable and have a backup. Ambient Noise – remove echo, use a headset if you get the echo and suppress outside Noise. You can do this with software. Lighting – natural light or a ring light in front of you; wear coated…

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