The Hook and the Complex Sale
This week’s sales tip is particularly useful when you deal with a complex sale which generally means your sales don’t happen quickly, they can stretch out to days, weeks even months. Typically complex sales happen in business to business selling but even consumer selling is dragging on nowadays as customers labour their decisions in this down economy. Here’s a simple idea to help you. My idea of a great holiday is relaxing on the beach with a good book. Now Claire is a little different and likes to see some…