How to Tailor Your Messages
https://www.bbc.co.uk/news/uk-england-cumbria-48913195 An enlightened way of communicating to foreign lorry drivers of lane closures. In their own language and prompted by a sensor picking up the license plate and displaying the correct language. How clever We can also use this when communicating with our customers. Not to change the language you use, that’s jolly clever but not needed if you both speak the same one. The secret is to tailor the message to the type of person they are. The Highways England used a clever sensor to figure out from the…