A Quickie on Client Needs

What do clients and customers want?

  • Baby Boomers favour consumption
  • Gen X’ers love status
  • Gen Y’ers prefer experiences
  • Gen Z’s like meaning

A little bit stereotypical but it does give you a fair steer when working out what makes them tick. Don’t mix them up.

Ages groups vary but typically they are:

  • Baby Boomers – 1945 to 1965
  • Gen X – 1965 to 1980
  • Gen Y – 1980 to 2000
  • Gen Z – 2000 to 2020

I’ve got three late Gen Y children and a very early Gen Z, so I’ve seen it first hand from them all. The debates we’ve had about climate change, vegetarian diets and freedom outweigh anything else.