Are you Visual Enough in Your Selling?

Living just 10 minutes walk to Cheltenham mainline station, I prefer to use the train on business whenever possible and usually reserve a seat beforehand. Great Western had an archaic system of placing cards on the seat headrests which cause people queues on busy trains as passengers struggle to read the tags, stopping and prohibiting any movement along the aisle as they peered at the reservation. Is it reserved from Bromsgrove to Tamworth, or is it free from New Street? Very frustrating for all. GWR have upgraded everything including the seat reservation system, and it’s now electronic and colour coded. At a glance, you can see if…

Read More

Visual is where it’s at

Have you used Uber?  It’s the app for your phone that’s taking over the world’s city transportation. And if you’re a cab driver, you’ll be up in arms about their taking over your business. But I’m not going to debate that issue, just how good their app is. When you call a cab, you can see on a map, in real time, the arrival of your car. You see it graphically moving along the road until it reaches your destination. No need for words or descriptions, just pure visual. How…

Read More