How Tesco Communicates

I’m a big fan of Tesco, the largest supermarket here in the UK. They have their communications spot on. Let me explain and how this helps us. For the masses, Tesco has one message – “Every little helps” For the individual, well they’re all different. I get all sorts of messages from Tescos, from a variety of channels. Web, phone, email, letter. Every time I hear from them, the message is very relevant, on trend and timely for what I need at the time. Uncanny you say. But it’s the…

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A Speedy Positioning

Elevator pitch, unique selling point, sound bite, positioning statement, value proposition…the list goes on but they all pretty much mean the same thing. But have we become too scientific and structured with how we approach them? I think so, now is time to simplify things and here’s my take for you. The main purpose is to introduce who you are, your company and what you’re all about to the benefit of the customer. Share a story within a story. “Hedge Bank go back to last Century and pride themselves in…

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