A cross selling secret

Amazon does it all the time, maybe we ought to. My wife does it every weekend for me and it spurs me into action. Let me explain. My wife gives me a list of things “to do” around the house at the start of each weekend and this list of new activities keeps me busy all weekend.  The list always contains something new alongside the usual cutting the grass and putting out the bins, and this quite excites me, doing something different adds variety. Amazon constantly suggests something new, normally…

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Adding value to existing customers

I picked up my new Mitsubishi in February.  A fine motor and half the running costs of my previous 4 wheel drive - thank goodness. 3 months later I received a call from the dealer offering me a free valet, inside and out, every quarter.  It was a new service for Mitsubishi car owners.  Now these things are worth £70 or so and this intrigued me as to their intent. Were they looking to sell me something? Upon enquiry their intent was honourable. They just wanted me to buy my…

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