Features and Benefits are so Last Century
Please don’t ever use features and benefits… They’re so last century. Here’s what you can replace them with. Firstly, people buy with their emotional antennae and then later justify their purchase using logic. Consider that one re-introduced to you, because you already knew it. Secondly, people are motivated towards achieving some goal or aim, or they are propelled to buy things to relieve some kind of pain or problem hanging over them. Mix these together and you get: Next, take your product or service offering and start populating the boxes.…
