What Makes a Talk a TED Talk

I was invited to give a 10 minute talk last month to an audience of 100 people. When asked how I was going to structure it, I said I’d do a TED style talk. We’ve all heard of TED talks, watched them on YouTube and my client was intrigued to know more. “Paul I’ve seen and loved TED talks, but what specifically makes it a TED talk?” So I answered: A common theme throughout the talk. Substance over style – it’s the content that really matters, not necessarily the style.…

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