Tailoring How Customers Buy
Crucially important nowadays is to recognise that our role is to help the customer buy whatever product or service you sell. This is just as important in a business to consumer market than ever before. Firstly have a good grip on how your particular customer normally buys. For example, with mortgages and protection, it looks something like this: Our role is to help them along this process without them losing control, and there’s a variety of disciplines you can use. Here’s a couple of my favourites that I use every…
