Do you run a SPIF

And no, it’s not an Arthur Daley type of spiv, this one is a SPIF. Your Sales Performance Incentive Fund. It’s a small pot of cash that you can use to provide small cash based incentives for your salespeople as an instant reward. Rewards motivate if they’re not expected – they produce serotonin. I’ve seen myriad rewards for sales teams funded from the SPIF. From £20 notes contained in helium filled balloons which they pop when they achieve a sale to weekends driving a Maserati. Research shows that the best…

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