A Speedy Positioning

Elevator pitch, unique selling point, sound bite, positioning statement, value proposition…the list goes on but they all pretty much mean the same thing. But have we become too scientific and structured with how we approach them? I think so, now is time to simplify things and here’s my take for you. The main purpose is to introduce who you are, your company and what you’re all about to the benefit of the customer. Share a story within a story. “Hedge Bank go back to last Century and pride themselves in…

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How to Pitch – I know, I can read

Leaving Tesco’s with a trolley piled high with food is dangerous enough until you bump into the ubiquitous canvasser selling double glazing or home extensions. But Gloucestershire Air Ambulance – now that’s a sound proposition worthy of a two pound coin in the bucket. The poor chap, he had no idea, must’ve been forced to do it that evening. “Gloucester Air Ambulance” he announced and that was it. He expected a deluge of contributions. I said to Claire “I know, I can read”. She scolded me but I have a…

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