When you’re much cheaper than everyone else

It may appear very easy, but often is isn’t. Let me explain why? A good pal of mine who is a mortgage broker mentioned the other day how many of his remortgage clients baulk at the idea of re-mortgaging to a lower interest rate. He couldn’t understand why they didn’t snap at the opportunity. The plain fact is customers fear change over anything else and to make a purchase like that involves a hellavalot of change. The saving is not enough to motivate them to change. The answer is two…

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