Customer Hot Buttons

Last week we had colossal dollops of snow hit our tiny island, something we're not used to. Or can cope with.  People say it's the coldest winter since 1963 here in the UK.  Let me explain how a freezing winter can help you really clarify your customer's needs whilst selling your product or idea. As a result, everything ground to a halt - schools closed, the road system jammed, businesses sent workers home and gas supplies had to be imported from Norway to cope with the central heating demand. But…

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10 Trends for Salespeople and Sales Managers for 2010

  Here are ten trends that will affect sales people and their sales managers in 2010, brought to you with my complements and in time for you to be one step ahead of your peers. Do share them please. Websites on iPhones Hands up how many readers have an iPhone or one of the hundreds of clones available out there?  2010 will see virtually every business person having access to a device with fast internet access. Their first port of call will be your website, blog, social page. One question? …

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The Mackerel Trawler

With the New Year approaching and goal setting becoming vogue again, it's time to consider our comfort zones that we've found and maybe pushing the boat out for greater riches. Let me tell you how a mackerel fishing adventure with a twist can help you re-consider about your comfort zones. All summer Lewis and Euan kept badgering me to take them mackerel fishing.  There seemed something adventurous and mysterious about heading out to the open sea in a real fishing trawler to catch mackerel and bring them home for breakfast.…

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