How to be a sales led organisation

Are you a sales led organisation? I often hear Business Owners, CEOS say this about their company. "We need to be marketing or sales led organisation", "Everyone here is involved sales", "Everyone is an internal customer here" All good rhetoric but how do you do it? Simple You create a sales process and put everyone on it. I mean everyone. All positions need to fit somewhere in the sales process and they need to know what their role is, what they have to do, and be trained in it. Everyone....the…

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Maintaining a Healthy Sales Funnel

In this 2,000 word White Paper; Paul examines some of the latest thinking about lead generation and qualifying. He uses an analogy of his septic tank back at home in rural Gloucestershire and shows you how you can keep the flow of new prospects moving smoothly and how to make contact with new leads in a 21st century manner. Paul also investigates some really cool ways of researching your customer using some innovative Google search techniques and websites. Is Your Sales Funnel Blocked? Well, something was blocked in our house.…

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