8 principles in running a sales-led business

Moving into 2013 we're all feeling confident for the future.  If you're in a sales-led company, then you'll be engrossed with the opportunities. Here's a quick break to measure yourself against professional sales managers and see what you can do differently in 2013. Research carried out this year (2012) with members of the UK's Sales Performance Association gave these as the top 8 principles to running a sales business.  Let's see how your sales-led business compares. The 8 principles of solid sales management Recruit technical experts who can relate to…

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How to be a sales led organisation

Are you a sales led organisation? I often hear Business Owners, CEOS say this about their company. "We need to be marketing or sales led organisation", "Everyone here is involved sales", "Everyone is an internal customer here" All good rhetoric but how do you do it? Simple You create a sales process and put everyone on it. I mean everyone. All positions need to fit somewhere in the sales process and they need to know what their role is, what they have to do, and be trained in it. Everyone....the…

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