Using Analogies When Selling

Some things are very difficult to explain as salespeople but we have a duty of care to ensure customers “get it”. The best way to do this is to create a bank of metaphors or analogies that will separate you from your competition. For example, this week I was reading about the Gulf States blockading the tiny state of Qatar and demanding they close down the feisty broadcaster – Al Jazeera. I didn’t really “get it” until the article went on to explain that it’s like China ordering Britain to…

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