The Sales Manager’s Performance Cycle

Executive Summary In this 2,000 word White Paper, Paul explores the holy grail for all sales led organisations, big or small. That of managing the sales team to consistently enhance performance rather than chasing the numbers. Every sales led organisation has numbers. Objectives and targets. Senior sales directors are hired and fired on these so the pressure filters down to the front line sales managers to hit their targets too. Unfortunately, this pressure continues down the line to the front line sales people. The result? You probably hit the numbers…

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