Know your market

I was invited to India early 2011 to speak and train a number of people across the sub continent.¬† I was excited, I'd never been there before. I was somewhat nervous as I was unsure of my audience. I'd not delivered to Indian audiences before and I wasn't confident how they might react to my material and style of speaking and training. I doubted my material so the weeks leading up to the visit, I focussed on the material to make sure the messages, the lessons, the stories, the style…

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