Marketing Point System

Many of you might use the water cooler at work to do it, some people use Facebook for it, others Link In. I go to coffee mornings to do it. I'm talking of membership of various associations which helps me keep abreast of the latest issues and developments in my profession and network. And naturally what's involved with association membership?  Attending meetings. My wife jokes and calls them my coffee mornings. But a days' attendance at an association meeting is worth 25 points to me and well worth it. Leaving…

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A very impressive Cold Call

This morning I happened to be particularly busy, lots of "to do" jobs, some deadlines, challenges to consider and a few calls from clients expected. Then the office phone rang. It wasn't the client I was expecting; it was Bob from a local stationery supplier.  Bob was impressive, I mean good, real, genuine and his call worked. The odd thing is that I normally give cold callers a Paul Archer bark as soon as I get the "Is that Mr Archer?" or the ubiquitous "Is it convenient to call?" No,…

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Prospecting is like Flossing

Last year, I enjoyed some major dental work to my two front teeth. Pretty major stuff it was - implants and two brand new teeth. Impressive work and an equally impressive final bill. So when I asked my dentist what I needed to do so as to keep them in tip top shape, he answered "Flossing every day, without fail" Now if you're into flossing, you know what an incredibly tricky operation it is.  Messy, fiddly, annoying and that thin wire can cut into your fingers badly if you do…

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