Modern Prospecting Made Simple

What does GDPR and blackberry picking have in common? Plenty but let me explain. GDPR is known to have propelled the demise of cold emailing, which is not a bad thing. Spam emailing is an artefact of the early noughties and should be prohibited. GDPR has put paid to this ubiquitous marketing approach. The challenge for many companies is what to replace it with. It was far too simple to buy a database for an extortionate sum and bulk email the list with your sales message. Expecting a return of…

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The 60% Perform; 20% Progress and 20% Prospect Rule

60:20:20 60% Perform 20% Progress 20% Prospect The percentages are the amount of time you ought to spend on this area as a proportion of your working life. Do this, and you will have a successful business. The path of least resistance is to drop both the 20%’s because you become very busy performing your job and decide you have no time for anything else. Progress, by the way, is time spent progressing your knowledge, skills and capability through self-development and learning. It is known as sharpening the saw. Prospecting…

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