What’s your Value in Use?

We all know about Value Propositions and how we should articulate the value we provide for potential customers. Here’s a way to think about it differently. It’s called Value in Use, i.e. what is the value to customers once they start to use the product or service that they’ve bought from you. Let me give you an example. We have 8 chickens at home and 12 ducks, at last count, it does vary. We are gifted with roughly 8 eggs a day. But what’s the value. The Value in Use…

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