A Speedy Positioning
Elevator pitch, unique selling point, sound bite, positioning statement, value proposition…the list goes on but they all pretty much mean the same thing. But have we become too scientific and structured with how we approach them? I think so, now is time to simplify things and here’s my take for you. The main purpose is to introduce who you are, your company and what you’re all about to the benefit of the customer. Share a story within a story. “Hedge Bank go back to last Century and pride themselves in…
