Always give a reason

We use a Print on Demand POD company to manage sales of a variety of books that we sell. It works very well. On the odd occasion, misprinting occurs and my customers feed this back to me very quickly, and I send out a new copy immediately. The last time this happened, I asked the POD company if they would refund the cost of an item that had been printed upside down. The cost price was £6.50. They asked me to send in a photo of the up-side down book.…

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To be fair on you

I worked in an Estate Agency way back in the 1980’s and we would use a particularly worrisome persuasion technique with potential buyers of properties. Looking back I now realised that we’d swallowed the persuasion textbook. Let me explain what happened then I’ll unpack it for you. On a weekend, people would view properties that we had on the books and because the office was closed on a Sunday, no offers could be made until Monday morning. These were days way before the internet and email. So from 8.30am onwards…

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