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Tag: pain selling

Buyers buy when their pain is extreme

October 31, 2015
| No Comments
| Categories: Business to Business, Business to Consumer

Buyer’s are in control nowadays, we know that, and they will only take action when their pain is strong enough. Let Paul share an example which proves the point. I'm outside and it's under 2 minutes long.

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Using the what if

November 1, 2013
| No Comments
| Categories: Business to Consumer

Using the what if from Paul Archer on Vimeo. Paul tells a short story that shows you dramatically how you can use the "What if?" when helping customers see the need.

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