The Four Chemicals of Sales Motivation

One of my favourite cocktails is a Vodka Martini. It has four distinct ingredients – vodka, vermouth, olives and ice – it’s delicious. In the same way, it’s been discovered and popularised by Simon Sinek, that happiness or motivation is created in the human brain with four distinct chemicals, and our role as a sales leader can become much easier if we understand how these elements affect our sales team and provide an environment to motivate. They’re known as EDSO – endorphins, dopamine, serotonin and oxytocin. Mixed together, they explain…

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It’s Not the Tool, it’s the Skill

Do any of your team ever blame their tools? Or heaven forbid, you have? If so watch this video clip available on YouTube https://youtu.be/600ykNF3md4 It involves a professional guitarist playing a $10 toy guitar bought from Walmart. He plays it stunningly, listen to it yourself. It’s not the tool, it’s the skill we should blame. If you’re a true professional you can use any tools to do a great job. The guys had 6.3 million views – very clever marketing stunt.

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