Sales and Marketing Masterclass Podcast

This week in the Cotswolds, I ran a one hour talk to a group of Sales and Marketing people on the future of sales and marketing. The message was that sales and marketing has changed and unless we do something about it in our businesses, we're doomed. For about 70% of the talk I dished out ideas, strategies, tips and practical things the audience could do immediately they returned to work, and you can enjoy these too.

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Marketing Point System

Many of you might use the water cooler at work to do it, some people use Facebook for it, others Link In. I go to coffee mornings to do it. I'm talking of membership of various associations which helps me keep abreast of the latest issues and developments in my profession and network. And naturally what's involved with association membership?  Attending meetings. My wife jokes and calls them my coffee mornings. But a days' attendance at an association meeting is worth 25 points to me and well worth it. Leaving…

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