Inbound Marketing for the 2020’s

For years now, marketers have been advising us to ensure our content is picked up on the internet when potential customers search for their problems to be solved. They find our content, like it lots and zoom over to our website. This, unfortunately, won’t work anymore. Why? Alexa and Google’s answers have killed it. Let me explain. Last night I was watching TV and wanted an answer to a very quick question from the TV show. I wanted to know how high up in the army a Lieutenant-Colonel was. So…

Read More