Staying Alive

Last summer, a grandfather who suffered a heart attack on a bus was saved by a passenger who performed CPR on him whilst singing the Bee Gees “Staying alive”. For those of you, in the know, you’ll recall this was a TV commercial hit starring Vinny Jones, who promoted to conduct CPR to the now famous tune. So how is this connected to business presentations and sales? I’ll explain. The TV ad used the ingredients that a true presenter should use when giving a message to an audience. It used:…

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