A Quickie on Client Needs

What do clients and customers want? Baby Boomers favour consumption Gen X’ers love status Gen Y’ers prefer experiences Gen Z’s like meaning A little bit stereotypical but it does give you a fair steer when working out what makes them tick. Don’t mix them up. Ages groups vary but typically they are: Baby Boomers – 1945 to 1965 Gen X – 1965 to 1980 Gen Y – 1980 to 2000 Gen Z – 2000 to 2020 I’ve got three late Gen Y children and a very early Gen Z, so…

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