Generational Selling

Executive Summary In this 3,500 Sales Brief, we argue that the varying generations need handling differently by the modern salesperson if they want to achieve a win-win. He shares countless "use the very next day" tips and strategies to enhance your generational selling. Invest 15 minutes in this paper now and be rewarded with some neat and clever ideas to improve your selling to the 4 varying generations buying now. Why generational selling? Saturday, shopping mall, my wife, credit cards hot with use...not my most enjoyable experience. But for the…

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How to gain new clients – applying generational strategies to broaden your client bank

Is your current client bank limiting you? It's a known fact that most IFAs and those who give financial services solutions are at their most effective when advising to people in their own age group.¬† The majority of IFA client banks tend to be with people within 7 years either side of your own age. It's also well reported that the average IFA is getting older. James Hay puts the age at 54, the FSA put the age at 51. So the majority of IFAs and their current clients are…

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