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Tag: Exploring

Buyers buy when their pain is extreme

October 31, 2015
| No Comments
| Categories: Business to Business, Business to Consumer

Buyer’s are in control nowadays, we know that, and they will only take action when their pain is strong enough. Let Paul share an example which proves the point. I'm outside and it's under 2 minutes long.

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Take me to…

January 3, 2014
| No Comments
| Categories: Business to Consumer, Videos and Podcasts

Take me to from Paul Archer on Vimeo. In this 2 minute video, Paul gives you a rather neat question to use when exploring needs with customers

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