A Speedy Positioning

Elevator pitch, unique selling point, sound bite, positioning statement, value proposition…the list goes on but they all pretty much mean the same thing. But have we become too scientific and structured with how we approach them? I think so, now is time to simplify things and here’s my take for you. The main purpose is to introduce who you are, your company and what you’re all about to the benefit of the customer. Share a story within a story. “Hedge Bank go back to last Century and pride themselves in…

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What’s your Value in Use?

We all know about Value Propositions and how we should articulate the value we provide for potential customers. Here’s a way to think about it differently. It’s called Value in Use, i.e. what is the value to customers once they start to use the product or service that they’ve bought from you. Let me give you an example. We have 8 chickens at home and 12 ducks, at last count, it does vary. We are gifted with roughly 8 eggs a day. But what’s the value. The Value in Use…

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