Customer Care – Are You There?

They say that the only way to distinguish yourself, to shine above all others, to be the “go to company” is to have outstanding customer service. This is true but we all know this and companies across the world are striving to improve their customer experience and engagement. However the benchmark is being raised continually and now good customer care is expected. In fact “assumed” is the lowest bottom rung level of customer care. The next level is “expected”, in other words the customer has assumed they’re going to get…

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