Reducing the cost of sale

I'm sitting in the First Class Lounge at Paddington Station in London after a couple of meetings in the capital. The lounge is designed as a comfortable haven for passengers whilst they wait for their train to arrive.¬† You have biscuits, cake and coffee available and comfy seats as well. Looking around the place is full of business people, on the phone, using their laptop, filling in their waiting time productively. I guess most have been in meetings today and are travelling home like me. The lounge is First Great…

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