Do you seek permission to call?

Way back in time before phones, people would call unannounced, to others' houses. It was acceptable to do so, although the butler might not give you permission to enter, you had to give him a calling card first. When phones were invented, people would then phone before calling around to your house. Calling unannounced was frowned upon. Hawkers were positively rejected. Would you call on a customer’s home or office unannounced? When email was invented, people would email to fix up a time to phone. Phoning unexpectedly was positively frowned…

Read More

How to stop cold calling once and for all

Do this only if you’re willing to try it, experiment and are committed to believe that the world has changed and customers are in control. Here’s the blueprint. Know your customer, who would benefit from your product or service, the more you niche the better Get a list of potential customers, names, numbers, emails. Use your own company’s database or buy one. Don’t assume though that your list is uniquely yours, many other companies will also be targeting them unless your targeted customer is a Martian. Be sure of the…

Read More