Perfect Client Preparation

When I first set up my business in 2000, I had the opportunity to speak with a potential new client. I earned a visit to his office and wanted to find out about him, his business and issues that I might be able to help him with. I remember asking the question “Tell me about your business?” It went well. Recently I was speaking to a delegate on a sales programme I was running, recounting a similar story, but his was based in 2015. He asked the same question “Tell…

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