If Only I Had More Customers

Practical and tactical strategies to get more customers into your sales funnel for small business owners Executive Summary Over the weekend, I received an email from one of my LinkedIn connections. “I’m an avid follower and reader of your emails ever since you helped me many years ago.   I’ve recently entered the Business Protection market. I’ve attended several seminars, numerous webinars and studied profusely regarding this subject; and I’m now ready.  I now just need to get the contacts and audience.  Any tips?” And here’s my reply for anyone else…

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Make your cold calling scruffy

Cold calling is clinging from the precipice of customer acquisition methods. Many of my clients ask how they can eke out the final juice from this 20th century prospecting tool when selling to other businesses. Here’s some last ditch methods of making the most of cold calling: Make them sound scruffy. The last thing you want to do is to sound all polished and slick because your customer will pick this up in the first nano second and either hang up or just be plain rude. No sound scruffy. Use…

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