What’re My Options
Paul shows you how to respond to the: “What are my options” question from a potential customer who has done loads of research into your product already.
Paul shows you how to respond to the: “What are my options” question from a potential customer who has done loads of research into your product already.
Paul shares a story of a major storm and how this relates to how people buy nowadays
One of my favourite all time tunes is “A Day in the Life” by The Beatles. It recalls the tripped out day that both Paul McCartney and John Lennon had. While Lennon's lyrics were inspired by contemporary newspaper articles, McCartney's lyrics were based on reminiscences about his youth. It was a day in the life. This is something we need to do for our customers. The ultimate empathy test. Since they’re now in full control of the buying and we just facilitate that, we need to have an understanding as…
