A Day in the Life of Your Customer

One of my favourite all time tunes is “A Day in the Life” by The Beatles. It recalls the tripped out day that both Paul McCartney and John Lennon had. While Lennon's lyrics were inspired by contemporary newspaper articles, McCartney's lyrics were based on reminiscences about his youth. It was a day in the life. This is something we need to do for our customers. The ultimate empathy test. Since they’re now in full control of the buying and we just facilitate that, we need to have an understanding as…

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