Michael Caine and Confidence

Michael Caine was cast as an upper-class British Officer in the 1964 film Zulu, much to his surprise. To master the role, he modelled Prince Philip and learned to walk with his hands behind his back, talk slowly and move less with fewer gestures. He noticed that “they make fewer gestures because they don’t have to attract your attention – they’ve already got it. And they speak slower because you're not going to stop listening” So, next time you want to appear confident and important with customers, in the boardroom,…

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Find Your Customer’s Fluent Side

Daniel Casasanto from Chicago University discovered that if you’re right-handed you will favour people or choices to your right. He experimented with ballot papers and found 15% more right handed people voted for the candidate situated on the right of the paper. Lefties have the same phenomena as well. Here’s some ideas that come to mind: Sit down with a customer on their dominant side, show demonstrations on this side too. When shaking hands, stand subtly along their dominant side. Use your left hand more when gesturing. When presenting, stand…

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