How to Get Immediate Attention

I’m on an express train travelling home from Glasgow. The Virgin Pendalino is whizzing at over 100mph though the borders and the ride is very comfortable. The problem is we started 15 minutes late and I’ve a connection at Lancaster. On the intercom and announcement begins “I’ve just found out that this train has caught up and is now on schedule”. I breathed a sigh of relief. The announcement piqued my attention, funny that. But using the phrases: Breaking news I’ve got good news We’ve recently developed a new service…

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Buckeroo and Attention Spans

I remember fondly on wet Sunday afternoons playing Buckeroo. You loaded up this spring mounted plastic horse with all sorts of plastic items – spades, boxes, blankets – the items got heavier and heavier and eventually the horse would bolt out of the springs, scaring you witless. Great fun. You see there was only so many things the horse could carry before it bolted and that’s a little like humans and their attention spans. NLP says that we can only concentrate on around 7 things. Only keep around 7 items…

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