The Hook and the Complex Sale

This week’s sales tip is particularly useful when you deal with a complex sale which generally means your sales don’t happen quickly, they can stretch out to days, weeks even months. Typically complex sales happen in business to business selling but even consumer selling is dragging on nowadays as customers labour their decisions in this […]

Commodity versus Advice

On the train one spring morning to London I met three very interesting ladies who made me think about financial advisers or, in fact, any salespeople who want to differentiate themselves from their competition, so let me share with you why. These ladies are from Indonesia and live and work in Gloucester. They were dressed […]

Beware your Leakage

Cold yet bright, London can be a great city to do business in. But eventually we all like to get home. Except I’d missed my train by a whisker. Now trains run from Paddington Station to Cheltenham every two hours so I had a long wait. So I settled down to a long strong coffee […]

Powered by WordPress. Designed by Woo Themes