Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence […]

How to handle meetings in busy crowded areas

Do you ever have to meet clients or colleagues in crowded areas to have a meeting. Starbucks, busy hotel lobbies, reception areas, service stations. Unfortunately it’s the sign of the times and we don’t always have the privacy of a room. Read on and I’ll share some ideas on how you can get the best […]

We buy on emotion and justify on logic

You’ve probably heard it a number of times before but it’s so true – people buy on emotion and use logic to justify their buying decision. We emotion sell don’t we. Let’s spend a few minutes now seeing how we can capitalise on this… This year I failed to get to the Glastonbury Festival which […]

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