Bar Codes and Cross Selling

I’ve been intrigued with the Aldi Supermarket since they began to make in roads into the UK supermarket business. They have many innovations that have been well publicised, but the one you may not have come across is that their own brand packaging has numerous barcodes on every side. Why? Simply to ensure that it […]

The Stepping Stone Routine for Client Referrals

Stepping stones are great things to cross streams with. They make a large distance shrink because you’re taking small steps rather than one big lunge. Likewise when asking for client referrals, literally coming out with the ask is often too big, so adopt the stepping stone technique. Let me explain. As soon as your customer […]

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