There’s a Tell For Everything

Earlier this year I was invited to deliver some sales training for some clients in Dubai. It was over three days and I trained over 60 people. Nothing unusual about that, but carting 60 sets of workbooks through the skies meant I had to take out with me 2 large suitcases, one completely filled with […]

Use speed bumps in emails to ensure they’re read

How can road speed reduction methods help your customer to read the whole email you sent them? Here’s how, let me explain. In towns and cities, 30 mph limited roads are strewn with speed bumps. These annoy motorists, damage cars but do slow traffic right down. They work. Emails are a problem just like roads […]

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