Sales and Marketing Masterclass Podcast

This week in the Cotswolds, I ran a one hour talk to a group of Sales and Marketing people on the future of sales and marketing. The message was that sales and marketing has changed and unless we do something about it in our businesses, we're doomed. For about 70% of the talk I dished out ideas, strategies, tips and practical things the audience could do immediately they returned to work, and you can enjoy these too.

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Opening your Call

Is it Convenient to Talk? Its courtesy, it's a cold call Code of Conduct that firms train to their salespeople, its something engrained in our core. But it can lead to an early dismissal. Instead re-word it like so: "Hi Bob, if I've caught you at a good time, I'd like to...." It works, try it.... Podcast Version

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