Have you Iggy Popped what you sell?

Outside Gloucester Rail Station I just had to photograph this billboard. It’s such a great ad. I bet you’ve seen it before. You know its selling motor insurance, or I should say Iggy Pop is selling insurance in his unique fashion. You also know, that Iggy says that he’s not selling insurance…he’s selling time, hence the stopwatch on his forehead. And that’s Swiftcover’s main USP. You free up time to spend in other areas of your life. I remember buying my first car insurance, when I was 19, from a…

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Have a conversation not an interrogation

What do newly trained coaches and my daughter have in common? They keep butting in with a prepared question just after the other person is talking. I noticed this the other day when I was assessing some newly trained sales coaches. They were so wrapped up in getting the right questions asked to achieve their GROW model or FISH model or PESOS model, or whatever they’d been taught, they forgot to listen to exactly what the other person was saying. They seemed to be butting in all the time. My…

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Times they are a changing

Times they are a changing Sang Bob Dylan in the swinging 60’s but I don’t think the poor old busker was singing that tune as we all passed him by on the busy Central Line below Oxford Street in London. I wasn’t the only one wearing them. Indeed at least half the busy commuters were wearing them…earphones of course attached to iPods feeding us music of our choice to block out the torrid boring commute. Almost everyone you turned to had earphones in their ears and if you singled out…

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