There’s Nothing Wrong with Influencing

Because it works. And it’s all about results. The British Government took a gamble in 2010. Like all governments they need to encourage citizens to pay taxes, follow the laws and modern administrations like to embolden us to live longer, stop smoking and take exercise. In the past, they would use public information films to limited success. But in 2010 David Cameron set up the BIT – Behavioural Insights Team. Using psychology and various methods of subtle or hypnotic influencing, they improved the results of over 150 projects. The one…

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You Gotta be in the Right Mood

I drink coffee, others meditate, some relax and some play a tune. It doesn’t really matter what you do, but you have to be in the mood to do anything, especially if you’re an Inside Sales Specialist. Record bosses in the 1960s recognised that their artists needed to be in the mood before they recorded their numbers in the studio.  To ensure Carole King recorded Tapestry successfully, they positioned her so she could see the band playing to allow her to perform. Karen Carpenter preferred to sit behind the drums…

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